Monitoring examination of markets

Res-Q marketing and special research

Determination of c/f penetration level on the consumer market in all distribution channels;
Determination of the market share of the Rights holder original products taking into consideration fake, parallel and confusingly similar products;
Calculation of economic damage suffered by the Rights holder;
Price positioning of original and c/f products
To fulfill the task set by the Russian government, Res-Q performed independent research of counterfeit goods distribution on the audio and video product market in 15 towns of Russia, the results were discussed at the RF government session
Res-Q has been carrying out regular monitoring research of counterfeit products in 20 RF cities for 5 large FMCG companies.

Opportunities offered by research

Early detection of counterfeit, look-alike products or "grey" import products.
Determination of distribution level on the market of original and counterfeit products.
Determination of the client's products share of the market.
The client's and competitors' products prices positioning.
Independent control of distributors' activities on the market.