Monitoring examination of markets
Res-Q marketing and special research
- Determination of c/f penetration level on the consumer market in all distribution channels;
- Determination of the market share of the Rights holder original products taking into consideration fake, parallel and confusingly similar products;
- Calculation of economic damage suffered by the Rights holder;
- Price positioning of original and c/f products
- To fulfill the task set by the Russian government, Res-Q performed independent research of counterfeit goods distribution on the audio and video product market in 15 towns of Russia, the results were discussed at the RF government session
- Res-Q has been carrying out regular monitoring research of counterfeit products in 20 RF cities for 5 large FMCG companies.
Opportunities offered by research
- Early detection of counterfeit, look-alike products or "grey" import products.
- Determination of distribution level on the market of original and counterfeit products.
- Determination of the client's products share of the market.
- The client's and competitors' products prices positioning.
- Independent control of distributors' activities on the market.